badge modified as Turinga badge
When relations between Mussolini and the
rest of Europe begun to have problems, Mussolini
introduced an unwritten law to avoid the use
of foreign words, so "Inter"
(International football club - soccer club
from Milan) became Ambrosiana (Saint
Ambrogio is Milan Patron),
"Cognac" became Acquarzente
(burning water), "Basket" became pallacanestro
and, in order to "italianize"
their trademark, "Touring" became Turinga.
Also, many vehicles firms
started to use "ancient Roman" or
historical-reminding names: Fiat Balilla
(an 11 year-old boy who started, in 1746,
the rebellion in Genova against Austrians);
Fiat Ardita (Arditi were, in WWI,
soldiers embedded in disciplinary battalion,
equipped only with dagger and hand grenades
for body-to-body fighting and trenches
Lancia left Greek letter names
(alfa, beta, kappa, lambda), starting the
"Roman" era (Ardea, Aprilia,
Augusta were ancient towns, Appia,
Aurelia, Flaminia, Flavia are still now
very important roads and their name comes
from the roman consul - Appio Claudio, Marco
Aurelio, Gaio Flaminio, Tito Flavio
Vespasiano - who built them). Alfa Romeo, a
Mussolini favourite, continued instead
to use numbers.